Services
- Brand Concept Development
- Brand Architecture Principles
- Brand Identity
- Product Design
- Packaging Design
- Brand Launch Communication Strategy
- List Item
INdustry
- Retail and Product Design
Year
- 2025
Project Overview
A product of Spain, TomaTabs is a scientific marvel that uses freeze-dried technology to create fruity supplements packed with vitamins, microelements, and probiotics. Each small tab contains the nutritional equivalent of a large fruit (or, indeed, more than one). It’s an easy and delicious lifestyle product designed for health-conscious people and their families.
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Challenge
With a wide variety of products, the brand needed a strong umbrella identity and a flexible brand architecture to support its growth and future expansion. To achieve its strategic goals, the product had to be visually striking, appetizing, and appealing to anyone seeking new supplements to enhance their diet. Whether on social platforms, in a bodega, supermarket, or pharmacy, TomaTabs had to be fun, desirable, trendy, and instantly recognizable.
Answer
We began with the well-known nutritional axiom: we are what we eat. Our bodies are machines running on food—junk food being the lowest-grade nutrition, while a balanced diet acts as premium fuel that nourishes the body. TomaTabs, however, take this idea to the next level. A small tab that helps us become leaner, stronger, healthier—better in every way. Think of it as jet fuel for our biological engines.
From this insight, the concept of SUPERCHARGING nutrition was born. A scientific promise that led to an inspirational call to action:
“In a world that asks so much of modern humans, we supercharge nutrition—so you can BE MORE.”
TomaTabs deliver exactly what our bodies need, optimizing daily energy input and output—all in the form of a colorful, tasty daily tab.
Visually, the concept came to life as a geometric symphony of colors and shapes. Each pattern represents a multitude of fruits encapsulated in a single bottle—eye-catching on shelves and online, versatile in commercial applications. The graphic elements are the perfect toolkit for future products, swag, and lifestyle merchandise.
TomaTabs is a bold new contender in the beauty and lifestyle market—a testament that healthy choices can be fun, and mindful living can be delicious.
