Heart to Mind
Each time we go the extra mile to get to the heart of every matter we work on - company, industry, place. Once discovered, it serves as the foundation from which strategically robust and emotionally profound concepts are cultivated.
The Life 360
Guiding concepts towards livability and efficiency through ongoing maintenance and performance management. Designing the full circle of interactions and experiences:
- CUSTOMER JOURNEYS AND EXPERIENCE DESIGN
- CORPORATE CULTURE & BEHAVIORS
- COMMUNICATION STRATEGY & LAUNCH
- DIGITAL COMMUNICATIONS
- ENVIRONMENTS & SPACES
- HOLISTIC LIVING IN URBAN LANDSCAPES & TERRITORIES
- CONTINUOUS MONITORING AND OPTIMIZATION
The 360 Brand
experience design
- CARRIER JOURNEY AND EXPERIENCE CHAIN DESIGN
- BRAND SPACES
- COMMUNICATION STRATEGY
- DIGITAL COMMUNICATION
- BRAND MANAGEMENT
- EMPLOYMENT BRAND (HR) CULTURES AND COMMUNICATIONS
The Heart
Delve into the ethos of the company, the cluster, the place:
- THE BRAND IDEOLOGY
- THE POSITIONING
- THE NAME
- THE ARCHETYPE
- THE MISSION, VISION, VALUES
- TONE OF VOICE
The Brain
Gain insights into the business strategy and the evolving market landscape:
- PRODUCT (PROJECT) CONCEPT MODELING
- BUSINESS STRATEGY & MODELING
- COMPETITIVE LANDSCAPES
- USER PROFILING
- VALUE PROPOSITION
- GROWTH OPPORTUNITIES
The Deep Dive
Embark on an exploration of the unknown, crafting a holistic perspective from emotional and rational viewpoints:
- SOCIAL & ANTHROPOLOGICAL INSIGHTS
- CULTURAL AND HISTORICAL CONTEXT
- INDIVIDUAL & COLLECTIVE MEMORY
- VISION: PRIDE, FEARS & DREAMS
- HIDDEN ENERGY SOURCES AND ASSETS
- CATEGORY & MARKET INSIGHT
- URBAN & CONTEXTUAL ANALYSIS
- CULTURAL CODES' BREAKDOWN
- SOCIAL & ECONOMIC CONTEXT
- TREND PREDICTION
- TARGET AUDIENCES: NEEDS & DESIRES
The Deep Dive
Embark on an exploration of the unknown, crafting a holistic perspective from emotional and rational viewpoints:
- SOCIAL & ANTHROPOLOGICAL INSIGHTS
- CULTURAL AND HISTORICAL CONTEXT
- INDIVIDUAL & COLLECTIVE MEMORY
- VISION: PRIDE, FEARS & DREAMS
- HIDDEN ENERGY SOURCES AND ASSETS
- CATEGORY & MARKET INSIGHT
- URBAN & CONTEXTUAL ANALYSIS
- CULTURAL CODES' BREAKDOWN
- SOCIAL & ECONOMIC CONTEXT
- TREND PREDICTION
- TARGET AUDIENCES: NEEDS & DESIRES
The Brain
Gain insights into the business strategy and the evolving market landscape:
- PRODUCT (PROJECT) CONCEPT MODELING
- BUSINESS STRATEGY & MODELING
- COMPETITIVE LANDSCAPES
- USER PROFILING
- VALUE PROPOSITION
- GROWTH OPPORTUNITIES
The Heart
World creation
Delve into the ethos of the company, the cluster, the place:
- THE BRAND IDEOLOGY
- THE POSITIONING
- THE NAME
- THE ARCHETYPE
- THE MISSION, VISION, VALUES
- TONE OF VOICE
The 360 Brand
experience design
- CARRIER JOURNEY AND EXPERIENCE CHAIN DESIGN
- BRAND SPACES
- COMMUNICATION STRATEGY
- DIGITAL COMMUNICATION
- BRAND MANAGEMENT
- EMPLOYMENT BRAND (HR) CULTURES AND COMMUNICATIONS
The Life 360
Guiding concepts towards livability and efficiency through ongoing maintenance and performance management. Designing the full circle of interactions and experiences:
- CUSTOMER JOURNEYS AND EXPERIENCE DESIGN
- CORPORATE CULTURE & BEHAVIORS
- COMMUNICATION STRATEGY & LAUNCH
- DIGITAL COMMUNICATIONS
- ENVIRONMENTS & SPACES
- HOLISTIC LIVING IN URBAN LANDSCAPES & TERRITORIES
- CONTINUOUS MONITORING AND OPTIMIZATION
