Services
- Brand Ideology
- Naming
- Visual Identity
- Interier Design
INdustry
- Retail and Products
Year
- 2022
Project Overview
AROOMA is a modern fragrance shoppe, that specializes in home and space perfumes. It offers a range of products unified by a single distinctive trait – they all smell amazing.
Read MoreLess
Challenge
We were tasked with development of a concept for a store that would serve as a perfect frame for products that have the potential to overwhelm the senses. Keeping it insightful, visually simple, sophisticated and personal was the key requirement.
Answer
The name AROOMA was born as a cheeky wordplay, uniting “aroma” and “room”, playing perfectly into the product to be sold at the store.The concept itself was built around the idea of personalization of a room. Making a statement with a fragrance, writing your name on the walls with a smell that’s unique to you, your nature, even your current mood. We quietly urge everyone to “Address the space” and make it their own with their signature AROOMA.
