Services
- Rebranding Strategy
- Logotype Revision
- Brand Architecture Development
- Visual and Verbal Identity
- Communication Campaign
- Merchandise
INdustry
- Events and Entertainment
Year
- 2021
Project Overview
Founded in 2003 as a betting shop, Vbet has evolved into one of Armenia’s largest online betting and gaming platforms. Within the last few years the platform went global and operates in several countries around the world, including Europe, CIS countries, Asia and other regions.
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Challenge
The company was aiming to reposition itself from a strictly local to an international betting platform, with a brand strong and fun enough to compete in its sector worldwide. Shift public’s negative perception of sport betting towards a more responsible, lighthearted, friendly activity.
Answer
We built a new identity, based on the archetypical rebellious nature of people who like to take risks and their desire to seek like-minded individuals, build a community, relate and have fun together. With a vibrant and fun “for the love of the game” concept, we took Vbet out of the domain of conventional digital operators and pushed it towards an actual lifestyle statement of a brand.
