A WORD FROM THE FOUNDER
In 2008, we came together with a shared belief: the power of ideas to transform lives. Since then, we’ve worked tirelessly to create something meaningful and contribute to the vitality of ideas in an ever-evolving world. This belief has guided us thus far.
We chose this path intentionally, driven by a genuine belief that we are capable of doing it. We have the determination, the principles, and the human intelligence to read between the lines and whatever we do – to do it with love.
This ideology is deeply ingrained in every individual within Maeutica—it’s the essence of who we are. It’s about setting the bar high and elevating quality, recognizing beauty in every detail, process, word, and concept. It’s about embracing change, seeing connections within and between ecosystems, and embracing responsibility. But above all, it’s about unwavering dedication—to our work, our people, our partners, our land, and to the concepts we’ve built.
Haykuhi Taksildaryan
CEO & Founder
We are a strategic concept development company focused on building and empowering thriving ecosystems - companies, industries, and places.
Since 2008, with more than 400 complete projects around the world and a multi-cultural team of experts, we are focused on leading projects that encompass the entire cycle of brand’s life, from conceptualization to seamless launch and operation.
In a world overrun by templates, we take each project personally.
We transcend modern definition of “Concept Develompent” by leading projects that require deep analytical approach, authentic creativity and work that foresees and addresses the entire cycle of the project’s life.
Grounded Insight
Authentic Creativity
intentional Decisions
Meaningful Impact
NEW BUSINESS CONCEPTION
Crafting innovative ideas into viable ventures with comprehensive strategy and modeling support.
If there’s an idea, we’ll help shape it into something special!
BRANDING & RE-BRANDING
Building brands from scratch and revitalizing brand identities. Providing strategic insights for powerful resonance with company ethos, as well as audiences and changing times.
EMPLOYER BRANDING
They say culture eats strategy for breakfast. We say – then we need an ideally balanced brunch! Blending varying cultural attributes to address industry specifics and customer needs.
MERGERS, ACQUISITIONS & SPIN-OFFS
Navigating corporate shifts towards mission and people-centered cultures. Identifying energy sources and transforming them into business assets. Creating universally attractive cultures rooted in company ethos.
BUSINESS STRATEGY & MODELING
Tailoring strategies that resonate with audiences, industries, and markets. Driving long-term success and growth through understanding the essence.
MANAGEMENT & PERFORMANCE
Dissecting organizational dynamics for enhanced performance in today’s competitive landscape. Thriving through strategic analysis and adaptation.
In a world overrun by templates, we take each project personally.
We transcend modern definition of “Concept Develompent” by leading projects that require deep analytical approach, authentic creativity and work that foresees and addresses the entire cycle of the project’s life.
Grounded Insight
Authentic Creativity
intentional Decisions
Meaningful Impact
New Business Conception
Crafting innovative ideas into viable ventures with comprehensive strategy and modeling support.
If there’s an idea, we’ll help shape it into something special!
Branding & Re-Branding
Building brands from scratch and revitalizing brand identities. Providing strategic insights for powerful resonance with company ethos, as well as audiences and changing times.
Employer Branding
They say culture eats strategy for breakfast. We say – then we need an ideally balanced brunch! Blending varying cultural attributes to address industry specifics and customer needs.
Mergers, Acquisitions & Spin-Offs
Navigating corporate shifts towards mission and people-centered cultures. Identifying energy sources and transforming them into business assets. Creating universally attractive cultures rooted in company ethos.
Business Strategy & Modeling
Tailoring strategies that resonate with audiences, industries, and markets. Driving long-term success and growth through understanding the essence.
Management & Performance
Dissecting organizational dynamics for enhanced performance in today’s competitive landscape. Thriving through strategic analysis and adaptation.
HORECA
(hotels, Cafes and restaurants)
(hotels, Cafes and restaurants)
RETAIL AND Products
(stores and product design)
(stores and product design)
Cluster and urban development
(Public assets, green spaces, clusters, NGOs)
(Public assets, green spaces, clusters, NGOs)
Events and entertainment
(happenings, art and recreation)
(happenings, art and recreation)
Corporate
(Fintech, IT, HR)
(Fintech, IT, HR)
