M-THINKING

M-THINKING

M Article23.07.2020

Why is Storytelling all the hype NOW?

By Eva Vorontsova

“Once upon a time there was a brand…”
or the phenomenon of brand storytelling

Nowadays, experts all over the world are talking a lot about Brand Storytelling and empathizing its importance as a vital communicational tool that works miracles when it comes to customer engagement and experience.

M Article24.06.2020

Going with the flow of flying solo?

By Eva Vorontsova

6 common HR Branding Mistakes
or You don’t need a ninja!

Companies are always on the lookout for the “next big thing” in HR. Chasing novelty and “borrowing” seemingly successful techniques is tricky. Some things work, some don’t. Certain things lead to irreversible brand damage.

M Article24.06.2020

Episodes? Do you mean
Star Wars?

By Marina Ghazaryan

Thinking on Customer Episodes

Take it slow. One good deed at a time!
This is not a religious post, nor a call for kind Samaritans.

M Article17.06.2020

But what about remote workers?

By Eva Vorontsova

Changing the game
by changing the mindset

Stay home, save lives. Stay connected, help each other. Everyone is in a tough spot. Companies are taking a massive hit, but while they fight to keep their businesses alive, they must also take care of their employees or face public judgment.

M Article10.06.2020

Can the brand help us?

By Marina Ghazaryan

Brand spirit will maintain
the Team spirit

How big is your … Brand Spirit.
There came a new day that brought another thinking while working over a new brand story creation. I asked myself: what is it that helps me break through all these weeks?

M Article10.05.2020

How smart are you investing?

By Eva Vorontsova

Motivation via hr branding:
Know how

People come to work to do their job and get compensated. Sounds about right. And yet, this simple notion can’t even begin to describe all the mindwork that leads to people being content with what they do, loving their company and getting along with their colleagues.

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M Article23.07.2020

Why is Storytelling all the hype NOW?

Telling the right stories to the right people

By Eva Vorontsova

“Once upon a time there was a brand…” or the phenomenon of brand storytelling

Nowadays, experts all over the world are talking a lot about Brand Storytelling and empathizing its importance as a vital communicational tool that works miracles when it comes to customer engagement and experience.

M Article24.06.2020

Going with the flow of flying solo?

Telling the right stories to the right people

By Eva Vorontsova

6 common HR Branding Mistakes or You don’t need a ninja!

Companies are always on the lookout for the “next big thing” in HR. Chasing novelty and “borrowing” seemingly successful techniques is tricky. Some things work, some don’t. Certain things lead to irreversible brand damage.

M Article24.06.2020

Episodes? Do you mean
Star Wars?

Telling the right stories to the right people

By Marina Ghazaryan

Thinking on Customer Episodes

Take it slow. One good deed at a time!
This is not a religious post, nor a call for kind Samaritans.

M Article17.06.2020

But what about remote workers?

Telling the right stories to the right people

By Eva Vorontsova

Changing the game by changing the mindset

Stay home, save lives. Stay connected, help each other. Everyone is in a tough spot. Companies are taking a massive hit, but while they fight to keep their businesses alive, they must also take care of their employees or face public judgment.

Load more
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