BUILD

BUILD

Our inspiration, our core,our mentor, our guide, our papa

MAEUTICA

is an intellectual skill Socrates used

to elicit the hidden knowledge

in a person by asking the right questions.

BRAND BIOGRAPHY

is our expertise that lies in developing the perfect
genetic code and identity to bring brands
into the spotlight in highly competitive markets

  • PERSONALITY TRAITS

    SOCIO-DEMOGRAPHICS

  • SOCIAL ROLES &
    REFERENCE GROUPS

    PERSONALITY ARCHETYPES
    ROLE MODELS

  • PHYSICAL CHARACTERISTICS,
    ABILITIES & TALENTS

    PERSONAL VALUES

  • LIFESTYLES

    NEEDS & MOTIVES

  • maeutica | brand biography model

TRANSFORMING
COMPANIES INTO BRANDS

5 STAGES TO GO FROM 0 TO LEGENDARY

1

Research and Insight

It all starts here. With scientific precision and curiosity we ask, listen, research, gather and analyze information to gain solid deep understanding of our client, the market, the product and its audiences.

We test and review potential business solutions, define our strengths and determine crystallization points upon which a successful brand will be built.

We do:

  • Brand communication audit
  • Competitive environment brand audit
  • Benchmarking analysis audit
  • Trend analysis
  • In-Depth interviews
  • Brand Discovery Workshop
  • Consumer journey
  • Consumer behavior study
2

Name, Positioning and Strategy

Now that we have enough knowledge, the brand’s foundation starts to emerge. We give the brand its name, its voice, its features. It forms the core, the identity. This is where we help the brand to define its vision and ultimate dual purpose: find a place in a consumer's life and become successful business asset for its owner.

We do:

  • Naming, descriptor, slogan
  • Positioning concept
  • Brand architecture
  • Brand ideology
  • Brand essence: role, image and archetype
  • Brand legend (Strategic Storytelling)
  • Brand mission, vision and values
3

Visual identity and Brand world creation

From words to action, from ideas to visualization. We visualize stories. We do not design, we do strategic design. Visualization is a unique language to shorten the way to communicate brand essence to the audience, create the mood and support engagement.

We do:

  • Visual identity
  • Visual architecture building
  • Packaging design
  • Communication materials
  • Interior & Exterior branding
  • Brand experience chain design
4

Brand lexicon and guidelines

From creative presentations to tough regulations. To maintain integrity of the newly created brand world and support its happily ever after our delivery we betake detailed and pedantic brand regulations and recommendations document creation, so called brand passport for both visual and verbal communications. This is to insure a holistic unique experience for everyone that meets the brand.

We do:

  • Brand Book
  • Branch book
  • Communication matrix
  • Communication strategy
  • Tone of voice
  • Brand lexicon & verbalization
5

Brand launch. may the journey begin

The final act in a full cycle brand delivery! We support the brand launch and watch closely to be certain our brainchild is on the right path or give that extra boost, whenever needs one.

We do:

  • Brand launch strategy and plan
  • Creative communication campaign
  • Communication campaign visualization
  • Creative copywriting
  • Brand support
  • Communication materials design

Our inspiration, our core,

our mentor, our guide, our papa

MAEUTICA

is an intellectual skill Socrates used to elicit the hidden knowledge in a person by asking the right questions.

BRAND BIOGRAPHY

is our expertise lies in developing the perfect
genetic code and identity that will bring brands
into the spotlight in highly competitive markets.

  • PERSONALITY TRAITS

    SOCIO-DEMOGRAPHICS

  • SOCIAL ROLES &
    REFERENCE GROUPS

    PERSONALITY ARCHETYPES
    ROLE MODELS

  • PHYSICAL CHARACTERISTICS,
    ABILITIES & TALENTS

    PERSONAL VALUES

  • LIFESTYLES

    NEEDS & MOTIVES

  • maeutica | brand biography model

TRANSFORMING
COMPANIES INTO BRANDS

5 STAGES TO GO FROM 0 TO LEGENDARY

1
Research and Insight

It all starts here. With scientific precision and curiosity we ask, listen, research, gather and analyze information to gain solid deep understanding of our client, the market, the product and its audiences.

We test and review potential business solutions, define our strengths and determine crystallization points upon which a successful brand will be built.


We do:
  • Brand communication audit
  • Competitive environment brand audit
  • Benchmarking analysis audit
  • Trend analysis
  • In-Depth interviews
  • Brand Discovery Workshop
  • Consumer journey
  • Consumer behavior study
2
Name, Positioning and Strategy

Now that we have enough knowledge, the brand’s foundation starts to emerge. We give the brand its name, its voice, its features. It forms the core, the identity. This is where we help the brand to define its vision and ultimate dual purpose: find a place in a consumer's life and become successful business asset for its owner.

We do:
  • Naming, descriptor, slogan
  • Positioning concept
  • Brand architecture
  • Brand ideology
  • Brand essence: role, image and archetype
  • Brand legend (Strategic Storytelling)
  • Brand mission, vision and values
3
Visual identity and Brand world creation

From words to action, from ideas to visualization. We visualize stories. We do not design, we do strategic design. Visualization is a unique language to shorten the way to communicate brand essence to the audience, create the mood and support engagement.

We do:
  • Visual identity
  • Visual architecture building
  • Packaging design
  • Communication materials
  • Interior & Exterior branding
  • Brand experience chain design
4
Brand lexicon and guidelines

From creative presentations to tough regulations. To maintain integrity of the newly created brand world and support its happily ever after our delivery we betake detailed and pedantic brand regulations and recommendations document creation, so called brand passport for both visual and verbal communications. This is to insure a holistic unique experience for everyone that meets the brand.

We do:
  • Brand Book
  • Branch book
  • Communication matrix
  • Communication strategy
  • Tone of voice
  • Brand lexicon & verbalization
5
Brand launch. may the journey begin

The final act in a full cycle brand delivery! We support the brand launch and watch closely to be certain our brainchild is on the right path or give that extra boost, whenever needs one.

We do:
  • Brand launch strategy and plan
  • Creative communication campaign
  • Communication campaign visualization
  • Creative copywriting
  • Brand support
  • Communication materials design
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