Our inspiration, our core,our mentor, our guide, our papa
is an intellectual skill Socrates used
to elicit the hidden knowledge
in a person by asking the right questions.
is our expertise that lies in developing the perfect
genetic code and identity to bring brands
into the spotlight in highly competitive markets
SOCIAL ROLES &
ABILITIES & TALENTS
NEEDS & MOTIVES
maeutica | brand biography model
COMPANIES INTO BRANDS
5 STAGES TO GO FROM 0 TO LEGENDARY
Research and Insight
It all starts here. With scientific precision and curiosity we ask, listen, research, gather and analyze information to gain solid deep understanding of our client, the market, the product and its audiences.
We test and review potential business solutions, define our strengths and determine crystallization points upon which a successful brand will be built.
- Brand communication audit
- Competitive environment brand audit
- Benchmarking analysis audit
- Trend analysis
- In-Depth interviews
- Brand Discovery Workshop
- Consumer journey
- Consumer behavior study
Name, Positioning and Strategy
Now that we have enough knowledge, the brand’s foundation starts to emerge. We give the brand its name, its voice, its features. It forms the core, the identity. This is where we help the brand to define its vision and ultimate dual purpose: find a place in a consumer's life and become successful business asset for its owner.
- Naming, descriptor, slogan
- Positioning concept
- Brand architecture
- Brand ideology
- Brand essence: role, image and archetype
- Brand legend (Strategic Storytelling)
- Brand mission, vision and values
Visual identity and Brand world creation
From words to action, from ideas to visualization. We visualize stories. We do not design, we do strategic design. Visualization is a unique language to shorten the way to communicate brand essence to the audience, create the mood and support engagement.
- Visual identity
- Visual architecture building
- Packaging design
- Communication materials
- Interior & Exterior branding
- Brand experience chain design
Brand lexicon and guidelines
From creative presentations to tough regulations. To maintain integrity of the newly created brand world and support its happily ever after our delivery we betake detailed and pedantic brand regulations and recommendations document creation, so called brand passport for both visual and verbal communications. This is to insure a holistic unique experience for everyone that meets the brand.
- Brand Book
- Branch book
- Communication matrix
- Communication strategy
- Tone of voice
- Brand lexicon & verbalization
Brand launch. may the journey begin
The final act in a full cycle brand delivery! We support the brand launch and watch closely to be certain our brainchild is on the right path or give that extra boost, whenever needs one.
- Brand launch strategy and plan
- Creative communication campaign
- Communication campaign visualization
- Creative copywriting
- Brand support
- Communication materials design