The brand: We were together with the Wedding Salon from the moment of conception of their idea, helping them uncover and evolve it. The idea was to have a luxury dress and accessories boutique, where the whole wedding preparation experience turns into pure pleasure, with all the worries and anxiety left outside.

What was created: brand platform, naming, brand visual concept and corporate style.

The project: Maeutica suggested a concept of a secret helper, a dream-come-true undercover agent, a brilliant professional who knows the answers to the million questions and helps the bride to be to prepare to this important and exciting day. This is how the White Agent platform was born.
The discreet visual concept reflects the chic and elegance of the bride created by the agent, which, however, seems to be completely effortless

Logo embossing sample

Booklet design

Gift boxes

Packaging sample

Packaging sample