The brand: To reflect its values and ideology more clearly, Vladimir Krainev Moscow  International Piano Competition needed a new more dynamic, vibrant and lively brand identity. To this end, the organizers of the competition turned to our agency.

What was created: Brand platform and brand visual concept.

The project: The main mission of the contest is stimulating the public interest in classical music and introducing young talents, future stars to the public.

Maeutica chose “modulation” (indicating moving from one key to another in music) as a basis for the brand platform. The “Classical modulation” brand concept is based on the idea of change, the emergence of something new. The visual identity of the brand also reflects the birth of a “new handwriting” in the art of pianism.

Corporate stationery

iPad cover

Business card design