It was decided that the provision of loans for small and medium-sized businesses, as well as consumer loans will be the basis of a general communication strategy of the brand. As a result, we developed three advertising concepts; each offers a semantically rich visual solutions and meets certain characteristics of credit available. The idea of the “dream” was at the core of the first advertising concept, “missing links” of the second and “daily life comfort” of the third.
What was created: brand communication strategy, visual communication materials concept and design.
The project: In the frames of cooperation with “Unibank” Maeutica was responsible for the development of information materials and the creation of advertising concepts for retail products.