While working on the identity of the brand, we stressed the connection between Tufenkian Heritage Hotels and the theme of “Nature” and “harmony”, emphasizing the idea that every hotel of the chain is a reserve, a paradise, a natural refuge where you can forget about everything and find harmony within yourself. In the visual concept of the brand, we have reflected the philosophy and principles of Tufenkian Heritage Hotels: maximum usage of local resources and being a natural extension of the environment. Inspired by the beauty of nature, the designers of Maeutica highlighted the values of the brand, using the image of local natural resources: stones and flowers.
What was created: Communication creative concept, communication material design, as well as supporting materials copywriting and photo session.
The project: Maeutica took one of the most striking features of the hotel chain Tufenkian – the concept of “unity with nature” as the basis of the brand platform.
Wine card design