The brand: Shen Holding Company holds a leading position in the market of construction materials. Holding operates in the areas of raw material mines, production and import of building materials, the creation of professional construction and design projects and sells a wide range of products for the repair and decoration through a network of specialized boutiques. In 2013, the company felt the need for a consolidated brand platform and asked Maeutica to develop the concept of re-branding of the brand.

What was created: brand platform, communication strategy, logo visual concept and redesign, packaging line, POS materials, communication and promo materials design, brand launch and brand management services.

The project: We managed to find a solution which gave the perception of the integrity and unity of the holding on the one hand, and emphasized the autonomy of each of the business lines on the other hand through visual identification. In a palette of five shades of color used for overall visual concept of the brand, each color is “responsible” for a particular business unit in Shen Holding. Logo of the holding company is a house painted in corporate colors.

Billboard sample

Posters sample

Packaging design

Packaging design

Packaging design

Packaging design

Packaging design

Label design

Label design

Label design

Label design 

Label design

Label design

Label design 

Label design

Label design 

Label design

Packaging design

Label design

Packaging design