The brand: In the frames of “White Nights in Perm”  Perm theater festival several mini-festivals, including the Festival of street theater, were planned. Renowned international street theaters from France, Italy, UK, Russia and other countries took part in the event.

What was created: brand visual concept.

The concept: Maeutica team developed a visual platform for the Festival of street theater of Perm, offering two bright concepts reflecting the nature and mood of the street theater.

In concept №1 the main visual symbol is a screen. The use of such symbolism alludes to the mystery of theater, mystery, taking place behind the scenes of the theater, but invisible to the naked eye. Concept №2 is based on the idea that a real actor, full of rich creative spirit, does not need rich scenery and props. In the hands of a true talent even an ordinary pole can be transformed into a sword, a horse or a violin.
Both visual concepts were highly appreciated by the customer. It was decided to use one of them in 2012, and the other – in 2013.

Billboard sample

Souvenir sample

Poster sample

Souvenir sample

Poster sample