The brand: Nairi Insurance is one of the leaders of the insurance market.In 2011, the company commissioned us to create a new corporate identity based on the existing logo, as well as develop a new communications strategy.

What was created: brand platform, communication strategy and brand communication, as well as provision of interior and exterior branding and brand management.

The project: Maeutica offered to build a new brand communications matrix based on values such as teamwork, social responsibility, professionalism, youth and flexibility.

Based on the existing logo and corporate red color, we created a modern and functional corporate identity with stylized thumbnails and frames. New visualization of the brand (and its adaptation to the interior and exterior of the office) was intended to form in the company’s customers a sense of security and care. Launching a new brand concept was accompanied by a full-scale advertising campaign, including television and outdoor advertising as well as online promotion.

Screensaver sample

Sticker sample

Corporate identity design

Letterhead sample

Souvenir sample