The brand: The memorial museum of the famous Armenian painter, landscapist, graphic and theater artist Martiros Saryan in Yerevan.

What was created: brand platform and visual concept, corporate style.

The project: On the initiative of our agency, the Ministry of Culture of Armenia launched a series of projects on rebranding the museums in Armenia.

Most public cultural institutions of country have not updated their communication and visual style since the times of the Soviet Union. The brand platform for the museum was based on the style inherent to the paintings of Saryan. The visual concept was based on the idea that all the most important human feelings are hidden deep in the heart.

Corporate identity design

Envelope design concept

Souvenirs samples

Folder design concept

Souvenirs samples