The brand: In the frames of this project, our agency developed the concept for luxury jewelry brand Meliq, that offers its customers exquisite beads of precious stones, created in accordance with the requirements of the various religious denominations.

What was created: brand naming, brand platform and communication strategy.

The project: Exceptional and bright personality of the beads owners, and their belonging to a limited circle of successful people were embodied in the title of «Meliq», meaning “prince” in Armenian and “king” in Arabic. The image of “the great and noble lord striving forward the chariot”, which became the basis for the visual concept, is designed to reflect the integral character and determination of Meliq bead owner.

Corporate identity items

Notepad design

Business card design

Catalogue design

Logo embossing sample