The brand: For MacAgroExport Company which supplies high quality vegetables grown in the best natural conditions to the Russian market, Maeutica developed the “Legends of the taste” brand platform, which refers to the unique traditions of production of the vegetables with natural taste.

What was created: brand platform, naming, brand visual concept, promotional and supporting copywriting.

The project: The concept of “legends” is reflected in the main naming of the brand, as well as the packaging design: you can read the story of the birth and life paths of different species and varieties of vegetables, “grown on fertile land and under warm rays of the sun.” Each story on the pack is an evidence that the traditions of production of MacAgroExport company are unique and passed on from generation to generation.