The brand: La Galleria is a space for luxury brands. The store offers an nonpareil environment – from the lighting to the materials, from the music to the furniture – allowing the brands to put in a nutshell their values and visions. Maeutica’s cooperation with La Galleria started when the management of the boutique approached us to determine the positioning of the brand and the formation of a new visual identity.

What was created: brand positioning strategy, brand visual concept, packaging design and outdoor sign design.

The project: Being a high level boutique, La Galleria often organises cocktails, private exhibitions and special events for their clientele. That is why Maeutica  came up with “Your own art collection” brand positioning strategy, according to which garments in various combinations were placed in the frame – like a priceless work of art that we admire in museums. To support this theme on the basis of the existing logo, we created a new visual identity for LaGalleria, which was expressed in the updated packaging design and outdoor sign of the store, fully consistent with the code and the culture of the world of luxury.

Corporate mood sample

Corporate mood sample

Corporate mood sample
Corporate mood sample

Business card design

Business card design
Business card design
Packaging design
Packaging design

Packaging design

Packaging design
Envelope design