The brand: An international telephony services provider approached Maeutica to have their positioning and identity reviewed.

What was created: Brand platform, brand visual concept, brand visual identity, supporting communication texts.

The project: The agency developed a completely new brand platform and visual identity to express the values and ambitions of the company.

The role of the company is acting as a sustainable mediator transmitting information. The main values of the company connected with stability and reliability lead us to the platform “Tourbillon”, a horological wonder, an important part of the internal mechanism, that ensures the precise work of the watch. The brand visual identity expresses the idea of a precise, accurate and reliable system, with the information flowing through this system without undergoing any alteration.