The brand: DFA (Development Foundation of Armenia) is a public corporation created through the transformation of the three following organizations: the National Competitiveness Foundation of Armenia (involved in the sphere of tourism, health and education), the Industrial Development Fund and the Armenian Development Agency. DFA carries out its activities in three areas – tourism, exports and investments. This state agency represents the country in the international arena, the image maker of Armenia.

What was created: brand platform, brand visual concept.

The project: Maeutica elaborated a brand platform presenting Armenia as a land of unrestrained vibration, a land of huge potential and unlimited possibilities. Accepting Armenia and sharing its spirit, one can feel its vibrations, touch them and share them with the whole world. The visual concept pictures those vibrations on different levels of interaction with it (tourism, investment, export).