The brand: Maeutica has developed the visual concept for the international exhibition “Armenia – the history of civilization,” which was dedicated to the 500th anniversary of Armenian printing and presented in a number of museums, galleries and libraries in Italy in 2012.

What was created: logotype and corporate style, communication materials design.

The project: For the visual identity of the exhibition, we proposed «Armenia» wordmark, made in the style of ancient Armenian ecclesiastical writings, and thus reflecting the idea of traveling in history. The communication materials included images of Armenian architecture, semantic richness of visual range was achieved by the image of a sundial famous temple of Zvartnots.

Catalogue design

Stone texture used

Booklet design

Booklet design

Poster design