The brand: The new production of the national Armenian opera “Anush” written by composer Armen Tigranyan based on the eponymous poem by Hovhannes Tumanyan and the first presented more than 100 years ago.

What was created: communication materials, PR-support.

The project: Serge Avedikian – a French actor, director, screenwriter and producer of Armenian origin – first presented his interpretation of the famous opera “Anush” in Yerevan and then in Paris.

The renewed opera caused a wide public response, both in Armenia and abroad. As an international expert in the art of branding, Maeutica created communication materials and provided PR-support for the project in the press coverage.

Billboard sample

Booklet design

Catalogue design

Booklet design

Booklet design